Category Archives: General

A company can avoid it very easily, if time answer the two simple questions: 'What are the aims and objectives of our marketing campaign? " and 'Which target groups we want to work? " By answering them, you will be able to avoid many mistakes and save a lot of financial and time resources of the company. Classification of media issues in general media classification cases is well described in classical textbooks on marketing and PR. However, we have set ourselves a more narrow task of classifying the media through the prism segment features b-to-b. Defining the parameters on which the classification will be, we must consider the scope of the company and its products. The following is the classification for the scope of b-to-b, which is based on the formal parameters as laid publication's readership, its subject matter and scope. 1. General federal business publications.

These include the top-rated papers 'Kommersant' and 'Bulletin', 'as well as business magazines, such as the' expert ',' Company ',' Money '. In order to effectively pabotat with these publications, you need a good understanding of who, for whatever reason they read and what impact they have, by virtue of its focus and reputation, will have on audiences. Undoubtedly, the impact of these publications to potential investors will be very great, and they will be key in the event that we are interested in investment-relations or in attracting potential economic partners. On the other audiences, for example, to potential customers or regulatory agencies (both public bodies and associations), they would rather indirectly.

At a meeting of a Board of shareholders of Repsol YPF, a Spanish multinational, of the most powerful in Latin America, heard is that Repsol does not respect internationally recognized basic rights to indigenous people. It wasn’t an activist command that crept mocking the security service, but the representative of the NGO Intermon Oxfam, he had obtained the endorsement of modest shareholders and four no less modest investment funds to be able to intervene in the Board. Maybe not happen anything, but Antonio Brufau, Repsol Chairman, said that he took note. You will have to see. Intermon Oxfam denounces Repsol YPF from a few years ago and requires having into account the rights of indigenous peoples; They reiterate that they cannot repair Repsol for damage caused to forests and their lands by the oil along, despite the promise of doing so. In the Anglo-Saxon world, infiltrating meetings of shareholders by solidarity and social organizations practiced years ago; in Spain, the Pioneer was seven years ago Setem, a Federation of ten NGOs in development aid. At a recent shareholders meeting of (well-known in Latin America Spanish bank) BBVA, a representative of the Federation criticized the investments of the Bank in the sector of manufacture of weapons, as well as questionable projects that the financial institution has in South America. He was also a Setem acquired it 120 shares (out of a total of more than six hundred million) Spanish multinational textile Inditex to talk at its shareholders meeting and claim a greater social commitment of the company. The NGO pressure got that Inditex revised (even cancelled) some subcontractors in countries impoverished by flagrant exploitation of workers. From very critical perspectives, as the the Observatory of debt in globalization, linked to a Spanish University, the presence of NGOs in meetings of shareholders only washing the face of multinationals, who give donations (pocket change for them) and convert that responsibility social in very cost effective advertising.

The one who brings food and drinks on the market is responsible for the hygienic safety of its products. The Food Hygiene Regulation requires the introduction of self-control. In addition, the rules of the Infection Protection Act are observed. In particular, when selling food to the new EU directives require a special attention. Having a food stall must be cooled to a cooling of the goods. Furthermore, a hand basin with hot and cold running water, and a waste water tank is required. The exact configuration is regulated in DIN 10,500 ff. Each snack has toilets for staff and guests have readily available. Except you are every day in another place. For the provision of guest toilets exceptions can be made if you are offering eg no seating and no alcohol or consumption on public toilets to be cleaned periodically in the vicinity of your stand. Inquire about with the competent public order, whether special requirementsmobile stalls are provided, if a long time in one and the same place standing (eg connection to public sewers and water supply, grease traps, etc.). Several outfitters offer facilities catering to the online shop as well as Thuringian bratwurst. If one wants to implement a project that is needed for seed money in most cases. On conditions of KfW entry fee or micro-loans, and advises the CCI application formalities. Public loans must be obtained through the bank.

IT for Innovation This project is about analyzing how IT can innovate business. In this project, you will: Identify a way of doing business by an enterprise from the traditional sectors of economy. Identify most cutting edge information technologies and their impact upon a selected business’ operations Predict how these information technologies may Improve business productivity and the market share Required Readings: Chapters 13, 15, 16 Project Requirements: Which Chose a business company operates in traditional industries such as agriculture, manufacturing, retail, transportation and so forth. Characterize the selected business in the following scope: a. Mission b. Product profile c. Annual sales d.Number of employees e. Productivity per employee (Sales / of employees) f. Markets (Local, National, Global) Explain how the Internet can cause disruption in the selected businesses. Explain how telecommuting can impact the business selected Explain how online meetings can impact the business selected Explain how remote the selected projects can impact business Explain how computer applications can impact the business selected a. Knowledge Management System b.Workflow Management System Explain how selected wireless communication can impact business Explain how selected iPhone can impact business Predict analyzed how IT can Improve business productivity and the market share Include Title Page, Table of Contents, Executive Summary (1 / 2 page), Introduction (1 / 2 page explaining your task and a method of solving it), conclusion, self-evaluation by each team member, References. IT for Decision Making This project is about planning the requirements of a computer information system (CIS) supporting business functions. In this project, you will: Identify the main business function of a selected business Identify the CIS, which supports the main business function Apply a graphic model to plan an architecture of a selected CIS Define required attributes of the selected CIS Required Readings: Chapter 9,10,11,12 Project Requirements: Choose a company real or imagined and paragraphs 2.3 Characterize in one of its main business functions such as: a. Marketing b. Finance c. Service d. Production e. Supply Chain f. Accounting g. Administration h. Other Describe in general type of a Computer Information System (CIS) which supports the function chosen in section 1. Chapter 9, 10, 11, 12 should help you in this task.(1 / 2 page) Describe trends in developing a CIS chosen. What is now appearing in the literature about the CIS example you have chosen. Review Chapters 9, 10, 11, 12 and the trends published on the Internet (1 page). Use a drawing program (Visio or Word) to create a graphic model as it is shown in Figure 1. In your case, apply the appropriate title of the main business function. The model shown identifies: manufacturing, but your function may be – by a restaurant serving meals. Then appropriately adapt other components of this system. Provide a name of the selected CIS by you and put it into the graphic model.